Web Log Update

URL Shorteners: Mobiles, Social Media, and Brand Memory

July 21st, 2011

Google is causing quite the buzz on the hosting news networks this week with their recent purchase of the domain g.co. This domain is slated for the purpose of URL shortening for Google-specific products and services. With their already-existing URL shortening service (http://goo.gl), the company has seen fit to further expand their URL shortening repertoire further. The rising prices and demand for these .co domains are being driven by an increasing demand for the shorter and the smaller in domain names. Where is this increase in demand coming from?
 

Mobiles

Smartphones are on the rise. With the increasing numbers of these in circulation, sites will be receiving a larger percentage of their traffic from mobile devices. How does this fit in with URL shorteners? Since typing has yet to become ‘second nature’ on these devices for many of their users, longer URLs can often be typo’d. This can lead to mobile visitors to your website becoming quickly frustrated. As a website owner, what can you do? Shorter subdomains, or lighter-weight mobile sites are certainly a step in the right direction (m.domain.com is a common example), but why not shorten the actual domain itself? Wellsfargo.com, for example, redirects their mobile traffic to wf.com. While this shorter domain name is not necessarily on-topic of the URL shortening, it does provide an example of the focus on length reduction.

 

Social Media

If your company is engaged in a social media campaign, then you understand the nightmare of trying to post long URLs and messy links to Twitter, Facebook, or Google+ now. Similar to the already-discussed issues with wf.com versus Wellsfargo.com, the length constraints on these social media sites lends itself to URL shortening. These shorter URLs clear up valuable space for you to further communicate about your message, without a third or more of your character limit being consumed by cumbersome links.

 

Brand Memory

Setting up a URL shortener can help your business reinforce that ever-important brand memory. Longer domains are simply harder to remember. Having a smaller, more memorable domain that also shortens URLs exclusively for your main site is a great way to reinforce your brand with your clients. TheBusinessInternationalCollective.com sounds and looks professional in writing, but tbic.co is much more manageable and still brings to mind the actual business name.

While using public URL shorteners is certainly an alternative, implementing an exclusive shortener for your products and services protects your clients from phishing schemes, and reassures them that content linked from these domains is genuine. Setting up a URL shortener for your business is a simple, fast, and lightweight tool for easier access and sharing of your content through social media sites and mobile devices, and re-affirms your brand’s memory.

Support Structure: Finding the Right Fit

July 5th, 2011

The focus of today’s blog will be on the importance of your web host’s support structure, an often-overlooked factor in deciding which web host is right for you.

 

 Larger Support Teams

The Good: Webhosts with larger support departments often brag about their size, stating that their clients have dedicated teams of account managers, support technicians, and hardware techs. These dedicated support teams often pamper their clients, focusing on the importance of the client. Another advantage to these larger dedicated support teams is that multiple technicians bring their expertise to the table for the advantage of the client.

The Bad: While these larger support departments do provide customer comfort, quick response times, and collaborative solutions, unfortunately they are often not the most efficient model. Talking with your account manager to be directed to a support technician, who will contact the facility operations team that will eventually process your request requires time and money (your money specifically). One thing for the consumer to keep in mind is that they are paying the salaries of each of the members of these larger support department, and as a result their end cost will be higher.

 

Smaller Support Teams

The Good: Just as hosting companies with larger support teams carry the extra costs onto your bill, smaller support teams mean smaller expenses. Also, when dealing with smaller support teams, customers are usually in direct contact with the technicians working on the equipment, instead of having to go through mediators.

The Bad: Unfortunately due to their small number of employees, these support teams will occasionally not operate 24/7/365 to cut costs or will have on-call technicians who are not physically at the datacenter during off-peak hours. While saving money, these factors can become crippling if you encounter an emergency during the night or weekend, as waiting for techs to arrive at the datacenter means that your service disruptions will last longer, costing you precious uptime.

Fortunately for our clients, middle ground exists within this spectrum. The key in this decision is to find the right balance for your organization.

At Cyber Wurx, we weigh in on the smaller support staff side of things. Our clients talk directly to the techs who are processing their requests, ensuring knowledgeable and prompt responses and we avoid passing on costs of inflated staffing to our customers. By essentially replacing the roles of account manager and other intermediary positions through the use of our custom administrative tools, we are able to give customers the personal attention that is often lacking at smaller-staffed support teams. After all, customers are what keeps our business alive, and we want to make sure they know they’re appreciated.

When a customer writes in, we can immediately see past ticket requests, any special needs that they usually have, and other information that is useful in providing them with the quickest solution. Just as with the larger support firms, our techs collaborate on issues to ensure that customer problems are not only solved quickly, but as efficiently and effectively as possible.

We realize that emergencies don’t wait until “normal business hours” and our clients can rest assured that our datacenters are staffed 24/7 with on-site technicians, while still maintaining a very small-scale support staff.

Power Density: How far will your rack space take you?

June 21st, 2011

Recently we reviewed the engineering specs for our upcoming datacenter on the 16th floor of 55 Marietta, and we are excited to report that we were able to achieve our goal of attaining a maximum power density of 8+kW per rack. What does this number mean, and how does it affect you? Lets take a closer look:

 

What is Power Density?

Power density (in kW per rack) is a measurement of how much power a given datacenter is able to support in a given dedicated rack (typically 42u worth of space). This number is not only indicative of the power infrastructure of a datacenter, but also of the amount of heat a given cooling system can safely handle.

 

Why does this matter?

Late last week Internap posted a follow-up blog article regarding their most recent webinar. The blog and webinar both emphasized the importance of power density, an issue that has received a lot of attention in the industry as a whole. What, then, is the impact of this power density? Thanks to the upcoming trend of virtualization within the hosting industry, more and more clients and webhosts are relegating smaller sites and clients to virtual hosting. From a physical facility population perspective, this leads to two things:

  • Decrease in overall server population in datacenters
  • Increase in specs of servers present in datacenters

This decrease in the server population is attributed to a decline in lower-end servers, as these are systems that can easily be re-purposed or replaced by a single higher-end server through virtualization. Similarly, more high-end servers begin to populate datacenters as this replacement occurs. The result is higher power consumption and heat output per rack. Datacenters with higher power density are equipped to deal with these higher concentrations of high-end systems.

From a client perspective, higher power density datacenters allow them to maintain the same processing and data storage levels within less rack space. However, if clients are not fully utilizing the power density of the datacenter, they will still be paying for the additional unused power and cooling infrastructure necessary to maintain the power density.

Essentially, the higher the power density of a datacenter, the further your rack space takes you, but the pricier the rack space becomes.

 

Who is Affected?

While at first glance, it may seem like only colocation clients are affected by power density, as these clients are able to deploy larger numbers of high-end servers and shrink their datacenter footprint, ultimately reducing their month-to-month cost of operation. However, non-colocation customers suffer within high density datacenter environments, as these clients are paying for additional power density that they are unable to take advantage of (Regardless of power density, dedicated server hosting customers will always be able to purchase more dedicated servers, without paying for datacenter footprint).

 

The Solution

This fairly lengthy blog article began with our excitement about the maximum power density of 8+kw/rack. If this nets high maintenance costs, why is this figure something to brag about? The key here is in our approach to modular deployment (emphasis on maximum power density). Instead of planning our entire datacenter to run at 8+kw/rack, we are adopting a modular deployment that allows us to adapt our deployment according to clients’ needs. This prevents clients who require lower power densities from paying for the higher densities, while still keeping these options available for those who need it.

Cyber Wurx is hosting an Open House in Q3 of 2011. Interested in touring our facility? We’d be happy to have you. Let us know what time frame works best for you.

 

 

Content Protection and Security

June 3rd, 2011

When your business revolves around your online content, protecting that content is of the utmost importance. Software developers have realized this need, and numerous solutions already exist to address the problem of content theft, each providing varying levels of protection for varying price tags. These systems can protect access to member-areas, flag users for suspicious activity, and track multiple IP addresses using the same user to log in.

In addition to these content management systems, proper .htaccess coding can be used to prevent external hotlinking of your precious content from outside your site. An example of such anti-hotlinking has been provided below. Within a .htaccess file, this will prevent URLs external to yourdomain.com from accessing .jpg/jpeg/png/gif files on your site.

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?yourdomain.com [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]

Anti-hotlinking and content management systems are both quite commonly-employed protections against content theft, but there is one question that often remains unasked by content site owners:

Does my web hosting company include any content protection?

Probably the reason this question isn’t often considered is because the majority of hosts simply do not. Monitoring services are typically limited to ensuring sites are online and working properly. However, this doesn’t have to be the case.

Here at Cyber Wurx, our 24/7 monitoring service can extend into the realm of content-theft prevention. Much the same as the content management systems mentioned earlier, our custom monitoring system can detect and ban content scrapers, identifying them by the file access activity per IP, number of connections utilized per IP, and several other factors. This multi-faceted analysis reduces the number of accidental legitimate-user blocks, an issue common to stricter content management systems. So ask yourself, what can my host do for me?

Or better yet, ask them.

Server Migrations, Minimizing Downtime, and You

May 19th, 2011

In my experience, server migrations are often an intimidating process for colocation clients. I suppose this is an understandable source of anxiety, as poorly-executed server migrations often result in unanticipated downtime, data loss, or network instability. Fortunately, the good news is that these issues can easily be avoided by taking a few simple steps. These can be outlined as

  • Communicate

  • Plan

  • Prepare

Communicate

I simply cannot stress the value of communicating with your host enough. While colocation customers are the experts on their own internal networks and hardware, your hosting company is the expert on their network and facility. Be sure to keep open lines of communication with your host throughout this process. Of our clients who have already finished their migrations, the ones who have have had the smoothest migrations with the least downtime kept our Cyber Wurx techs in the loop and worked with us throughout their planning, preparation, and execution. If you’re not sure about the best approach, explain your situation and ask for advice, we might be able to help out. Remember, that we want your migration to go as smoothly as you do.

Nobody likes headaches.

Plan

While the method of migration is entirely up to the client, we do have some recommendations here. For larger colocation customers, equipment may be difficult to migrate all at once. We recommend developing a modular migration plan, or one that doesn’t require total migration at once. Once again, if you keep us informed about your plans we can help you here. Many of our migrated colocation customers used network bridges that we provide to keep their network live in both facilities until migration was complete. This results in ~10 – 15 minutes of downtime for only a handful of systems at a time, as opposed to what could have been hours for their entire network.

Prepare

While this step may initially seem to be the same as the planning step, the difference is that preparing is an active step. Don’t wait until the last minute! Set up a schedule or timetable for migrating your equipment and be sure to notify your host. Make sure your own clients are aware of the migration so the downtime doesn’t come as a shock to them. Ensure that you have everything you need during the actual migration. It’s always a good idea to bring along extra networking supplies such as ethernet cable and RJ45s. Going back to Communication, be sure that you notify Cyber Wurx when you’re going to be migrating so we can ensure carts are available and notify us with any other specific needs or questions that you may have about our facility. These can range from “what rack rails are needed?” to “where do I park?”

 

Just remember to keep open lines of communication with your host, develop a plan, and prepare for your migration. Taking these steps will ensure that your migration goes as smoothly as possible. Together we can ensure that you enjoy a smooth migration with minimal downtime. Remember, communicate! We’re here to help!

We’re Growing!

February 7th, 2011

In addition to the usual flow of support tickets, there is some extra buzz going around the office here at Cyber Wurx. Some of you may have caught wind of this around the web already, through various sites, Twitter, and Facebook, but we are pleased to announce our latest expansion. Cyber Wurx has recently acquired space for another datacenter in the Atlanta area, and we’re in the process of planning and building it out (you can see pictures as we track the progress on our facebook page). This is an exciting opportunity for us because this new datacenter will be the first one we’ve had the opportunity to build from the ground up. Listed below are a couple quick figures about the space:

  • 20,000 sqft Enterprise-class facility
  • SAS 70 Certified Secure
  • 1600 amps of 408v power
  • Full backup generator and UPS supported power infrastructure
  • 220 ton HVAC cooling capacity
  • Designed with Best Practices for Eco-Friendly Datacenters in mind, as outlined by the University of Michigan

The majority of space in this new facility will be devoted towards colocation and dedicated server space, but we will also be expanding our virtual and shared server offerings as well. Additionally, this space will become our new “Main Facility” for operations, featuring an elegant reception area and fully-furnished Network Operations Center.

We expect this datacenter to be ready for business by Q3 2011 and hope that you are as excited as us about this new milestone and encourage you to stay tuned in to our facebook and blog for upcoming promotions and contests to celebrate!

See what our customers are saying

November 16th, 2010

Cyber Wurx loves to hear from you, the customer, to know how we are doing from time to time. Recently, we had a contest to give back to the customers. The winner of the contest is Fred, a long time customer of Cyber Wurx.

Check out his entry:

I love Cyberwurx because they are simply amazing. I am a retired engineer. I love linux, bsd, etc and spend a lot of time setting up systems. Since I retired (about 4 years ago) have have had dozens of hosting companies both dedicated and vps.

I signed up for Cyberwurx after seeing a special on P4 servers on Webhostingtalk. The first server you set up for me had a hardware problem and we ended up replacing it with another P4 system. During the whole process which mostly happened late at night and on a weekend, your response time was simply amazing. Almost instantly! The technicians I chatted with were extremely knowledgeable and both professional and friendly.

I especially like the detail they respond with. They always tell you exactly what’s going on and do not keep information from you.

I recently switched from the old P4 to an Atom. Chris in sales is just as good as your service techs. I dealt with him in every case and he always displays a “can do” attitude and I get no surprises. I really don’t know how you guys put such a complete package together but you have a superb operation. If I was running a hosting business, I know who I would model it after!

Thanks again,

Fred

Congratulations Fred! Also, thanks to all the wonderful customers who submitted an entry!

If you are an old customer, new customer, or returning customer, Cyber Wurx welcomes you to the family!

Meet the Tech: Hal

August 19th, 2010

John ‘Hal’ Clark Jr. was born in 1985 at North side hospital to mother Zana and John Sr. in Atlanta GA. Hal was interested in electronics and gaming consoles from a young age, leading to his discovery of computers at age 5. His first computer experiences were with DOS, and then he quickly transitioned into a Windows environment. In 1998 he got a 56k modem and was soon spending most of his free-time playing games and exploring the web. When not attending to support-related requests, Hal is busy managing the company inventory and performing hardware maintenance for Cyber Wurx servers. Hal splits his time at Cyber Wurx between 3 tasks. When he isn’t assisting with co-location build-outs, he provides customer support, as well as inventory management. He currently resides in Alpharetta with his dog “Boo”.

Around Atlanta

August 12th, 2010

Visiting the Colo: Other things to do while you’re here.

Often taking a business trip to work on your colocated equipment, entertainment is one of the last things that comes to mind. This can be a great mistake because with Atlanta being the 9th largest metropolitan city in the united states, there is plenty to do!

But before you start planning what to do in your freetime while you’re here, here are the hotels within walking distance of the hosting facility:


Click Here for more Detail

Atlanta is so large it would be impossible to list everything there is to see and do, but here is a list of some of the more popular things to do, as well as several links to their respective websites. We also recommend reading the Wikipedia Article about Atlanta for more ideas!

General
Georgia Aquarium
World of Coca-Cola
Six Flags Over Georgia
Zoo Atlanta
Atlanta Botanical Gardens
Sports
Turner Field
Phillips Arena
Music Venues
The Masquarade
The Tabernacle
Variety Playhouse
Fox Theatre
Fox Historic Rialto Theatre
Historic and Educational
Atlanta History Center
Carter Center
Martin Luther King, Jr., National Historic Site
Atlanta Cyclorama and Civil War Museum
The Fernbank Science Center

Overselling: How it works for Hosting Providers, but not for you

August 4th, 2010

In the cut-throat world of shared and VPS hosting, overselling has become an all-too-prominent tactic used by hosting providers to save money and appear to be more competitive in their pricing. But what does this practice actually entail, and how does it affect shared hosting customers?

Simply put, overselling is the practice of “providing” hosting resources in a shared environment when they are not available. We’ll use a shared web-hosting server as an example. Let’s say a web-host has set up a server with 1tb of disk space for customer accounts. If you were using this for shared accounts with 100gb of space each, it would make sense that you would have 10 shared users per server like this. An over-seller assumes that most of their users won’t use all their space puts 11 or more 100gb accounts on this one server. As bad as this sounds, it’s actually the best kind of overselling, since these hosts can just add more space when they get close to running out. Overselling of processor time, ram, and available bandwidth are much worse on a customer. In fact, many hosting companies have now applied this technique to their VPS hosting, offering far more ram to their customers than the server actually has. This can have disastrous results when you need resources at the exact same time as another customer.

At Cyber Wurx we believe that customers deserve what they pay for, even if they aren’t using it, so we are very careful to never oversell our hosting services. We set quotas and constantly monitor our servers to make sure there are always enough resources for our customers, as well as to make sure that we don’t have abusive customers using others’ resources. It’s our goal to provide the best service and value in the hosting industry, and we go to great lengths to ensure this.